Socio-market analysis and you will number of profile pictures exhibited for all analysed profiles (n = 2400) and alone to possess Vienna (n = 1200) and you can Tokyo (letter = 1200).
Of the 2400 investigated profiles, 373 (15.5%) displayed at least one animal photo. In both cities, we found a positive correlation between the number of profile photos and the number of profile photos showing animals (Vienna: rs = 0.184; p = 0.008 | Tokyo: rs = 0.206; p = 0.009).
Comparison of the users who displayed animal photos on their profile and the users who did not do so resulted in the following significant differences (see Desk 5 ). On the selected analysed dating app, significantly more women than men (p = 0.049) present animal photos on their profiles. Further, significantly more users in Vienna (p = 0.006), and significantly more older users (p = 0.019), have profiles with animal photos as compared with users in Tokyo and younger users. In addition, users who display an animal photo on their profile post, on average, display one more photo than users who do not do so (p < 0.001). No significant differences between heterosexual and homosexual users of the analysed app were identified (p = 0.639) (see Table 5 ).
Table 5
Socio-group analysis and you can number of reputation photos presented for everyone pages having pets (letter = 373) and you may pages instead dogs (n = 2027).
step three.3. Incidence and you can Categorisation away from Dogs Presented to your Pages
A much deeper function of the study was to regulate how of many profiles displayed pets and you can what types of creature was basically presented. Generally, far more users inside the Vienna (211; 17.6%) tell you animals on their character than simply profiles when you look at the BBWCupid Tokyo (162; 13.5%) (? 2 (1) = seven.622; p = 0.006). All profiles-we.age., 77.7% when you look at the Vienna and you can 76.5% within the Tokyo-demonstrated your pet, otherwise pets, toward one profile pictures. Inside the a smaller ratio away from instances-we.e., 22.3% when you look at the Vienna and 23.5% into the Tokyo-the latest profiles had more than one pictures indicating your pet, or dogs, within reputation.
step three.step 3.step one. Demonstration out-of Animals in the 1st Reputation Pictures
Of one’s 373 users deciding to tend to be animal photo, 73 (19.6%) presented the fresh new animals on the first profile photos. Here, testing out of profiles inside Vienna and you will Tokyo revealed significant differences because 65.9% users within the Vienna demonstrated a puppy towards the earliest photo as compared with 31.3% of profiles within the Tokyo (? dos (1) = 8.610, p = 0.003). In addition, merely users in the Vienna (several.2%) have demostrated ranch pet for the very first reputation images. So it triggered a positive change to help you users into the Tokyo (? dos (1) = cuatro.189, p = 0.041). We as well as discovered that much more pages into the Tokyo presented kittens (40.6%) and you can unique pet (fifteen.6%) in their very first reputation photo than simply users into the Vienna (kitties = 2.4%; exotic dogs = 0.0%) (cats: ? 2 (1) = seven.819, p = 0.005; exotic dogs: ? dos (1) = six.877, p = 0.009).
step three.3.dos. Presentation away from Pet throughout Character Pictures (Such as the Basic Reputation Images)
Figure 1 shows the percentages of various animal species shown on the analysed profiles. Again, comparison between the profiles in Vienna and Tokyo revealed significant differences here. Users in Tokyo were significantly more likely to show cats (35.8%) and small animals (6.8%) than users in Vienna (cats = 18.0%; small animals = 0.0%) (cats: ? 2 (1) = , p < 0.001; small animals: ? 2 (1) = , p < 0.001). The Viennese profiles included farm animal (10.9%) and horse (7.1%) photos significantly more often than the profiles in Tokyo (farm animals = 0.6%; horses = 1.2%) (farm animals: ? 2 (1) = , p < 0.001; horses: ? 2 (1) = 7.270, p = 0.007) (see Figure 1 ).